Privacy Policy

Last Updated: July 17, 2026

This Privacy Policy explains how By Avalore (“By Avalore,” “we,” “us,” or “our”) collects, uses, shares, and protects your personal information when you visit our website, place an order, join our VIP Membership, contact us, or otherwise use our services.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

Depending on how you use our website, we may collect the following information:

Information You Provide

Full name
Email address
Telephone number
Billing and shipping addresses
Account login information
Product preferences and selected sizes
Order and purchase information
VIP Membership enrollment and cancellation information
Reviews, photographs, videos, or other content you submit
Messages sent to customer support
Any other information you voluntarily provide

Payment Information

Payments are processed through third-party payment providers. These providers may collect your card number, expiration date, billing address, and other payment details.

We may receive limited transaction information, such as the payment status, payment method type, transaction identifier, and billing history. We do not control how payment providers independently process information.

Information Collected Automatically

When you browse our website, we and our service providers may automatically collect:

IP address
Browser and device type
Operating system
Referring website
Pages and products viewed
Links or buttons clicked
Shopping-cart activity
Checkout activity
Date and time of visits
Approximate location based on your IP address
Cookie identifiers and advertising identifiers

2. VIP Membership Information

When you enroll in the By Avalore VIP Membership, we may collect and use information necessary to:

Start and manage your 3-day free trial
Process the automatic $49.99 monthly membership charge after the trial
Track membership status and billing dates
Provide membership benefits
Process cancellation requests
Send billing, renewal, membership, and account communications
Prevent fraud and unauthorized membership activity

The VIP Membership automatically renews at $49.99 per month until canceled, as explained in our Terms of Service and Subscription Policy.

Payment information for recurring charges is handled by our payment providers. We may receive billing confirmations, failed-payment notices, cancellation information, and transaction records.

3. How We Use Personal Information

We may use personal information to:

Process and fulfill orders
Confirm payments and transactions
Manage accounts and VIP Memberships
Provide customer support
Send order, shipping, billing, and membership updates
Process returns, exchanges, refunds, and cancellations
Personalize the shopping experience
Remember items placed in your cart
Analyze website traffic and performance
Improve our products, website, advertising, and services
Detect and prevent fraud, unauthorized transactions, and security threats
Enforce our policies and agreements
Comply with legal and regulatory obligations
Send marketing communications when permitted by law

The FTC advises businesses to clearly explain their data practices, honor the privacy promises they make, collect only information they need, and maintain safeguards appropriate for the information they hold.

4. Email and Text Marketing

When you provide your email address or telephone number and agree to receive marketing, we may send:

Product announcements
Discounts and promotional offers
Abandoned-cart reminders
VIP Membership offers
Restock notifications
Other store updates

You may unsubscribe from promotional emails by selecting the unsubscribe link included in the message.

You may opt out of promotional text messages by replying STOP. Message and data rates may apply.

Opting out of marketing does not prevent us from sending necessary transactional messages, including order confirmations, shipping updates, refund notices, billing information, or VIP Membership communications.

5. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, software development kits, and similar technologies to:

Keep the website operating
Remember your preferences
Maintain your shopping cart
Understand how customers use the website
Measure advertising performance
Detect fraud and security issues
Display advertisements that may be relevant to you

You may manage cookies through your browser settings or through any cookie-preference tool displayed on our website. Blocking certain cookies may affect website functionality.

6. Advertising and Analytics

We may work with advertising and analytics providers, including social-media platforms, to understand website activity, measure campaigns, and display advertisements.

These providers may receive information such as:

IP address
Device or browser identifiers
Pages and products viewed
Purchases or checkout activity
Cookie and advertising identifiers
Hashed contact information where permitted

Depending on applicable law, some advertising disclosures may be considered the “sale,” “sharing,” or use of personal information for targeted advertising, even when no money is exchanged.

Where required, customers may request to opt out through our cookie settings or by contacting support@myavalore.com.

7. How We Share Personal Information

We may share personal information with trusted companies that help us operate the store, including:

Website and e-commerce hosting providers
Payment processors and gateways
Shipping carriers and fulfillment providers
Customer-support platforms
Email and text-message providers
Subscription-management providers
Fraud-prevention and security services
Advertising and analytics providers
Review and user-generated-content platforms
Professional advisers, accountants, insurers, and attorneys

These providers may use information only as permitted by their agreements with us and their own privacy policies.

We may also disclose information when reasonably necessary to:

Comply with applicable law, court orders, or legal processes
Investigate fraud or unauthorized transactions
Protect customers, our business, or another person’s rights and safety
Enforce our Terms of Service and store policies
Complete a merger, financing, acquisition, sale, restructuring, or transfer of business assets

8. Third-Party Services

Our website may contain links to third-party websites, applications, payment providers, social-media platforms, or other services.

Their privacy practices are governed by their own policies. We are not responsible for the privacy, security, or content of services that we do not control.

9. Reviews and Customer Content

When you submit a review, photograph, video, username, city, or other content, some of that information may be displayed publicly on our website or marketing channels.

Do not submit information that you do not want publicly displayed. We may use submitted content as permitted under our Terms of Service.

10. How Long We Keep Information

We retain personal information for as long as reasonably necessary to:

Complete transactions
Manage customer accounts and VIP Memberships
Provide customer service
Maintain financial and tax records
Resolve disputes
Prevent fraud
Enforce agreements
Meet legal and regulatory obligations

Retention periods may vary depending on the type of information and the purpose for which it was collected.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it.

11. Data Security

We use reasonable administrative, technical, and organizational safeguards intended to protect personal information.

However, no online transmission or storage system can be guaranteed to be completely secure. Customers are responsible for protecting their account passwords and notifying us of suspected unauthorized activity.

The FTC recommends that businesses identify the information they hold, retain only what they need, protect retained information, dispose of it securely, and prepare for security incidents.

12. Your Privacy Choices and Rights

Depending on where you live and whether an applicable privacy law covers our business, you may have the right to request:

Access to personal information collected about you
Correction of inaccurate information
Deletion of certain personal information
A portable copy of certain information
Information about categories of information collected or disclosed
An opt-out from certain targeted advertising, sales, or sharing
Restriction of certain processing activities
Withdrawal of consent where processing is based on consent
An appeal of a denied privacy request

California’s privacy regulator provides information about consumer rights and enforces the California Consumer Privacy Act and its regulations. These rights apply only when the relevant legal requirements and business thresholds are met.

To submit a privacy request, email support@myavalore.com with the subject line “Privacy Request.”

Include:

Your full name
The email address associated with your account or order
The type of request you are making
Relevant order information, when applicable

We may request reasonable information to verify your identity before completing a request. Authorized agents may be required to provide proof that they are permitted to act on your behalf.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

13. Children’s Privacy

Our website is not directed toward children under 13, and we do not knowingly collect personal information from children under 13.

COPPA applies to certain websites and online services directed to children under 13, as well as services that have actual knowledge that they are collecting personal information from a child under 13.

When we learn that personal information was collected from a child under 13 without legally required permission, we will take reasonable steps to delete it. A parent or guardian may contact support@myavalore.com regarding such information.

14. International Customers

Your personal information may be processed or stored in countries other than the country where you live.

Those countries may have privacy laws that differ from the laws in your jurisdiction. Where required, we will use legally recognized safeguards for international transfers.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, business practices, technologies, or legal obligations.

The updated version will be posted on this page with a revised Last Updated date. Your continued use of the website after an update is subject to the revised policy.